Blog
The latest-and-greatest insights from TVSquared
Leading Industry Participants Launch New Initiative Exploring the Future of the U.S. Data-Driven TV Ecosystem
The TV Data Initiative, a new industry program designed to help the TV industry unlock the full potential of the new data ecosystem in the US.
Women of TVSquared Spotlight: Part 3
In the third and final part of our series, read advice and insights from more of the amazing women at TVSquared!
AdTech Leaders Unite to Measure the Ad Council & COVID Collaborative’s COVID-19 Vaccine Education Initiative – the Largest PSA Campaign in U.S. History
TVSquared, Upwave, Kinetiq and Ace Metrix Join Forces to Measure Reach and Impact of PSAs across Linear and Streaming TV
Women of TVSquared Spotlight: Part 2
In part two of this series, we're spotlighting more of the incredible women who work at TVSquared and make a positive difference each day!
Women of TVSquared Spotlight: Part 1
In honor of Women's History Month, we're spotlighting some of the incredible women who work at TVSquared, across continents and departments!
Oprah’s Harry and Meghan Interview Gains Huge UK Audience for Advertisers
Oprah's recent interview with Harry & Meghan was a major ratings win in the UK, but which advertisers "won" when it came to performance?
Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor
TVSquared taps Brown's extensive experience in TV measurement and stellar record of growing global companies
Advertisers Need to “Always Be Activating” When it Comes to TV Audiences
TV's redefining itself in real time and viewership patterns are always changing—which is why advertisers must prioritize audience activation.
Why TV Advertisers Need to Tune In to Audience Trends to Thrive
Learn why TV advertisers need to keep up with evolving viewership trends—and understand why audiences turn to TV—for successful campaigns.
TVSquared Teams Up with Experian to Power TV Ad Measurement & Deliver Audience Insights at Scale
TVSquared and Experian join forces to offer deterministic TV ad measurement to media publishers, agencies and advertisers.
NVF Roadmap: What Does the Gold Standard for CTV Measurement Look Like?
TVSquared’s Bob Ivins, NBCU's Lyndsey Albertson and Omnicom Media Group’s Bhavin Balvantrai unpacked CTV measurement during NVF Roadmap 2021.
VAB Inspire: Realize the Power of Cross-Platform TV Advertising with TVSquared
TVSquared's Jo Kinsella and VAB's Danielle DeLauro discuss why TVSquared's ADvantage XP is such a game-changing platform for TV advertisers.
TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV
Independent platform provides cookie-less 1:1 deterministic solution to measure the effectiveness of linear, addressable & OTT/CTV advertising across any device
Advertisers, Take a Cue from Jack: Be Nimble & Be Quick
Find out why TV advertisers’ ability to be nimble and adaptive has never been more critical for driving business goals.
Shaping Your Streaming Strategy, with Tubi and TVSquared
During our latest webinar, TVSquared and Tubi unpacked everything related to the cornerstone of successful streaming strategies: performance.
ANA’s Marketing Futures Podcast: TV’s Watershed Moment
TVSquared’s Jo Kinsella and Bob Ivins discuss TV’s exciting revolution during the latest episode of ANA's Marketing Futures Podcast.
How Are DTCs Taking Advantage of OTT Platforms in 2020?
Find out which days and times are driving the highest levels of response, impressions and more for DTC brands across OTT platforms.
TVSquared Celebrates 1 Million TV Campaigns Measured
TVSquared has measured its one-millionth TV campaign! The milestone was reached with Balsam Hill’s 2020 holiday linear and OTT campaign.
TVSquared Measures Its One Millionth TV Campaign
TVSquared has reached a pivotal milestone! Balsam Hill's "This Tree" is its one millionth cross-platform TV campaign measured.
The Final “Bake Off” – Indulgent Escapism!
"The Great British Bake Off" concluded its season this week, which means it's time for a look at the top-performing ads during the finale!
DTC Brands: Cross-Platform TV Ad Trends for 2020
TVSquared's new DTC eBook uncovers 2020 insights into impression delivery and performance by genre, creative and more.