Blog

TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.

James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.

Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.

Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.

New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.

On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.

What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.

Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.

We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.

Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.

Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.

Hudson MX's automated media buying and TVSquared's always-on attribution modernize local TV for advertisers

We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.

Jo Kinsella chats with Chuck Hengel, CEO and Founder of Marketing Architects, to discuss AI and the consumer funnel in the age of COVID-19.

Jo Kinsella talks with Brad Adgate, Forbes Contributor, about the upfronts, eSports and why brands should maintain budgets during this crisis.

MediaMath advertisers – throughout Europe & Asia – can access TVSquared for always-on performance analytics for programmatic CTV campaigns

In our fifth episode of TV Talk, Jo Kinsella chats with Monique Nelson, CEO of Uniworld Group, to discuss diversity and inclusion in the age of COVID-19.

Before COVID-19, the TV industry was already undergoing massive change. But how will the TV upfronts need to change in a post-COVID-19 world?

In our fourth episode of TV Talk, Jo Kinsella chats with Walton Isaacson's Albert Thompson about the "attention stack" and what data-driven really means.

In our third episode of TV Talk, Jo Kinsella chats with Effectv's Andrea Zapata about striking a new work-life balance while working from home.

In part two of our blog series, we examine the truth behind a few more of the most common myths surrounding OTT advertising.