Blog

Find out the top-performing ads, across verticals, during Chocolate Week and Pastry Week, respectively, on "The Great British Bake Off"!

Check out ten of the top takeaways from Advertising Week 2020, pertaining to the evolving world of TV and video advertising.

Find out why the highly anticipated return of "The Great British Bake Off" in the UK is a massive win for viewers and advertisers alike.

Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market and why it is such a big deal for brands and audiences.

The TVSquared ADvantage platform enables scalable, always-on measurement and attribution of addressable TV ads to Project OAR members.

Find out which shows won in our 2020 TV Ad Performance Emmys—and how closely these winners align with the programs that took home an Emmy on Sunday night.

This TV Talk episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile.

Ivins is widely recognized for pioneering data-driven advertising, and promoting better transparency and collaboration throughout the TV ecosystem.

Authenticated audience data, combined with cross-channel measurement at scale will power today's rapidly evolving TV ecosystem.

Jo Kinsella joined the TVOT Live! panel on how TV attribution is thriving in a “wild west” world that is still very volatile and new.

During TVOT LIVE!, Jo Kinsella joined an informative panel discussion on how COVID-19 has impacted the TV advertising industry.

Find out why ad-supported video on demand (AVOD) services can provide an ideal “win-win scenario” for advertisers and audiences alike.

Even during a global crisis, DTC brands can experience significant growth and drive high levels of performance via linear and OTT platforms.

The full-service agency provides clients with transparent, real-time, omni-channel proof of performance at scale with TVSquared

Find out which brand categories saw the highest rates of TV-attributed response in the wake of COVID-19, according to TVSquared and Effectv's analysis.

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape.

Find out why data-driven linear is an invaluable tool for advertisers to reach the specific audiences that matter most for their business goals.

TVSquared and Effectv's analysis reveals how broader reach campaigns can have such a powerful, positive impact on website visits for TV advertisers.

In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.

The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.

TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.