Blog

The latest-and-greatest insights from TVSquared

Empowering Advertisers During a Time of Crisis

TV Talk: The Halo Effect with Effectv

Unpacking the Short-Term and Long-Term Impact of TV

Sky Partners with TVSquared to Show True Picture of TV Effectiveness

What TV Advertisers Can Learn From “Frasier”

TV Drives Digital: Creatives and Consistency

Effectv & TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

TV Talk: Disrupting the Old Guard with Hudson MX

TV Talk: Thinking Outside the Parsley Box

TV Talk: The Anti-Strategy Approach, with Squadron Venture Media

Are You Unlocking the Power of Data-Driven Linear TV?

TV Talk: Let’s Get Political, with Effectv’s Dan Sinagoga

How Are DTC Brands Adjusting to a Global Crisis?

TV Talk: The Swivel Chair Pivot, with IAB’s Sheryl Goldstein

The Biggest Misconceptions Surrounding OTT

TV Talk: CTV’s Path to Maturity, with MediaMath’s Jeremy Steinberg

Real-World Insights on Maximizing OTT

TV Talk: The UK Landscape, with Stuart Smith

Why We Turn to TV During Stressful Times

TVSquared & Hudson MX Partner to Make Automated, Performance-Based Media Buying a Reality for Local TV

It’s All Streams to Me: Understanding OTT Services

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