Blog

In a new interview, Jo Kinsella talks TVSquared’s continual growth, COVID-19's role in forcing the TV industry to embrace real-time attribution and more.

The latest "TV Talk" episode delves into TVSquared's new report with Effectv, "The Halo Effect: TV Drives Digital." Learn about the report's key findings.

TVSquared and Effectv's new analysis reveals how TV advertising is driving both the short-term and long-term impact on brand engagement during COVID-19.

Innovative Tech Helps Advertisers Directly Track Linear, On-Demand and Addressable TV Campaigns to Online Visits and Performance

Believe it or not, there's a lot that TV advertisers can learn from "Frasier" when it comes to authentically connecting with engaged, responsive audiences.

TVSquared and Effectv analyze TV’s impact on digital during COVID-19, including the effectiveness of pandemic-related creative changes.

The study evaluates the impact TV has on driving website traffic and engagement to push consumers down-funnel.

Hudson MX's JT Batson joins the TV Talk podcast to focus on how the company has turned TV buying on its head and the disruption throughout the industry.

TV Talk welcomes its first brand to the podcast! UK-based food delivery service Parsley Box enters the ring to discuss the company’s first TV ad campaign.

James Burgess, Founder of Squadron Venture Media, joins TV Talk to discuss how DTC and fast-growth brands are taking advantage of TV during the pandemic.

Find out how advertisers can bring their TV campaigns to the next level with data-driven linear in a new webinar discussion between TVSquared and Inscape.

Dan Sinagoga joins TV Talk to discuss TV’s role in politics and why trusting the data is critical during an election cycle.

New buying habits, increased TV viewing and lower inventory costs are having a significant impact on DTCs. Check out our full analysis.

On this week's TV Talk, Jo sits down with IAB's Sheryl Goldstein to discuss the shifts in how the ad tech business is operating during the pandemic.

What are some of the biggest misconceptions about OTT advertising? Industry leaders share their thoughts on this topic here.

Jo Kinsella chats with MediaMath's Jeremy Steinberg about the explosion of CTV during COVID-19 and the challenges and opportunities that come with it.

We've gathered some real-world advice on how advertisers can maximize their OTT campaigns—whether they're new to OTT or not.

Jo Kinsella talks with Stuart Smith, Managing Director at Mostly Media, about the ways in which COVID-19 is impacting TV advertising in the UK.

Aside from TV’s obvious entertainment value, why are people drawn to TV during a stressful time? We outline the three biggest reasons.

Hudson MX's automated media buying and TVSquared's always-on attribution modernize local TV for advertisers

We examine what advertisers (and audiences) need to know about OTT streaming services by taking a closer look at some of the key players, by category.